The Amazon Fresh launch, which is available to its
Prime members, follows on from Amazon beginning trials of one-hour grocery
deliveries in Birmingham last month.
It is believed Amazon is testing its food distribution
network ahead of a full launch of its Amazon Fresh online grocery service in
February or March next year.
The online trial in London is delivering the same 50
products as the Birmingham test. Products available for one-hour delivery
include Pukka Pies, Chicago Town pizzas, Ben & Jerry’s ice cream, orange
juice, Kingsmill bread and Birds Eye fish fingers.
Offering grocery products for one-hour delivery in
London, comes two days after Amazon expanded its Prime Now service to more
London postcodes following the opening of a warehouse in Wimbledon.
One-hour Prime now deliveries is available to customers
who pay the annual £79 Prime membership fee and are willing to pay an
additional £6.99 an order.
In the US, Amazon charges $99 (£63.56) for an annual
Prime subscription, with an additional $200 (£128.40) per year billed to Amazon
Fresh customers for deliveries. Amazon Fresh is currently only available to
residents of Seattle, San Francisco, Los Angeles, New York City, San Diego and
Philadelphia.
source: retail-week image courtesy: static.trustedreviews